CLIENT: Globix Corporation
STRATEGY: After years of battling Bell Telephone over naming rights, technology entrepreneur Marc Bell called on Thinc. to tackle it’s naming, branding and marketing needs. The result was Globix – The Global Internet Exchange. It was an exciting time in Silicon Alley and we were thrilled to be there on the ground floor. Globix needed marketing materials and advertising as bold and fast moving as the internet services they provided. And Thinc. delivered.