CLIENT: Advance Internet
STRATEGY: Most people know the name Conde Nast with magazines like Vogue, Wired, and Vanity Fair. When its parent company Advance, wanted to build the brand of their new and lesser known internet company, Thinc. was called on to help spread the word. Tapping into the cross-promotional power of its big city newspapers and companion websites, including nj.com, Thinc. provided everything from print and radio advertising to direct mail, and other multi-media marketing materials.