CLIENT: Museum of Early Trades & Crafts / METC
STRATEGY: Upon entering the Museum of Early Trades & Crafts in Madison, NJ, you can’t help but feel the love and care founders Edgar & Agnes Land put into it. Charged with updating it’s dusty old image, Thinc. used 21st century shorthand and introduced METC in a logo that felt old and yet new. For everything from banners, to brochures, signs and stationary, our goal was to make everything feel handcrafted, alive & relevant as the museum itself.