CLIENT: South Orange Performing Arts Center / SOPAC
STRATEGY: South Orange, NJ has long been home to many musical and visual artists. With the completion of SOPAC, it now has a modern mecca that will be home and destination for lovers of performing arts of all kinds. Thinc. was hired to develop a signage system that would capture the energy of the arts and the coolness of the architecture. Tucked behind the main street, the focus was on exterior signage to make SOPAC so visible.