CLIENT: Dawson & Nye Auction House
STRATEGY: John Nye learned a lot during his years as an appraiser in early American Furniture at Sotheby’s. When it was time to market his own auction house, he knew the value of an upscale, multi-purpose marketing tool to reach buyers, sellers, estate lawyers & bankers. Thinc. designed an elegant, large format brochure with custom high boy, slotted pocket with inserts, copper wrap & embossed seals. Noteworthy auctions like the Dizzy Gillespie estate benefitted from Thinc’s pitch perfect public relations efforts & jazzy graphics.