CLIENT: Methuselah Foundation (extending healthy human life)
STRATEGY: Imagine if body parts (organs) could be replaced as easily as car parts. Now imagine a whole new organ being built just for you, or anyone who needs one. That’s why Methuselah Foundation created the New Organ Prize, $10 million in prizes awarded for developing and transplanting a new organ from a patient’s own cells. Thinc. was awarded the opportunity to create an awareness and fundraising video about the exciting advancements in regenerative research, and this highly rewarding new prize for scientists and people everywhere.