CLIENT: Imagine (A center for coping with loss)
STRATEGY: Imagine a world where grief and loss are transformed into resilience, empathy and compassion. Imagine a place where children coping with loss grow up emotionally healthy and able to lead meaningful and productive lives. Imagine was created to fulfill that dream in our community. Thinc. was asked to capture both the heartache and the hope of the greiving process with sensitivity and compassion. The goal was to create awareness of this very real, very basic human need and inspire volunteers, donors and supporters to meet that growing need.