CLIENT: ACAP (Academy of Clinical and Applied Psychoanalysis)
STRATEGY: ACAP was formed in 1980 to bring the NY/NJ area the opportunity to learn contemporary clinical application, theory, methods of research and training in Modern Psychoanalysis. Their mission is to empower individuals, families and organizations by helping develop practical, successful life strategies. Thinc. created a video featuring staff and clients to tell how ACAP teaches, trains, treats, and partners with the community. We used words on stones to show the ripple effect they can have on lives and become stepping stones on the path to healing.