CLIENT: Good Grief
STRATEGY: Good Grief provides education, advocacy and year-round peer support groups for children and teens coping with loss due to death. Their mission is to normalize grief in our society and create resilient communities where children coping with loss grow up emotionally healthy and able to lead meaningful and productive lives. Thinc. was asked to capture both the heartache and the hope of the greiving process with sensitivity and compassion. Create awareness of this basic human need and inspire volunteers and supporters to meet that need.